Posts Tagged ‘Entrepreneur’

Open for Business. Primo Assistance is now official!

October 12, 2009

The first of October marked the beginning of the next leg of my journey. It was the day Primo Assistance officially became a registered business. It was also the day I signed on my first long-term client.

The start of this journey began with a simple phone call from friend & mentor, Dawn Riley of A Virtual Assistant in Paradise, who somehow knew becoming a Virtual Assistant was the direction I needed to take when looking to start a business of my own.  Everything else just started falling into place.

The name – Primo Assistance- came easily.  Primo is both my husband and son’s middle name.  It means “first” or “number one” in Italian.  My husband and I always joked about opening a restaurant called “Primo” so when I knew I was going to start my own business – although not a restaurant – it seemed natural to use the name.

The logo – The logo seemed like a natural extension of my personality.  I live in Florida and love the peace and tranquility of the beach, the palm trees, and the water – a feeling I wish to transcend on my clients.  The #1 within the logo conveys the meaning of Primo and how my business will always be about my clients being #1. (A big thank you to Amber Whitener of Virtual IT Assistants for diligently working with me on the logo design.)


There is still work to be done.  I am working on getting up a website as soon as possible and continuing on my business plan.

At the same time, I am, each & every day, learning something new about being a business owner & every day learning something new about myself.

Success is not a place at which one arrives, but rather the spirit one undertakes and continues the journey.” ~ Alex Noble